I read a quote the other day from the creative director behind Chanel and Fendi, Karl Lagerfeld. It said "Trendy is the last stage before tacky." I felt like breathing a sigh of relief, agreeing so deeply with this simple statement. I have wrestled over the last 8 years, to arrive at "my place" in floral design, namely a signature look and feel that regins true in all the weddings we design. I've always wanted my bride to look back upon her flowers 20 years down the road and have them still feel beautiful and relevant. And I think we've finally found our stride. The last three years of design have been an absolute blessing. We know who we are and classic designs in textural, colorful palettes is the name of the game for us. We're really not the trendy pick and I love that. And now that we know who we are, it's easy to walk confidently and not apologize for who we are. It makes saying yes to the right things and saying no to the wrong things SO MUCH EASIER. Classic is a good thing. So is knowing who you are! How I wish I could go back in time and start my business again knowing this. Even so, I wouldn't change the journey, not one bit, because it has led me to this precious discovery.
This wedding is a perfect example of relevancy to culture (a running beer-theme throughout - perfect for fellow Denverites) and yet, I still feel like it was designed in a way that felt classic and true to our signature style. I also loved all the creative ways that this theme showed up in the design of this wedding. Hops were in boutonnieres and bouquets and hops garlands were centerpieces that ran the length of long wooden tables. Hops garlands were even hung from the ceiling, suspended over tables. Arrangements were designed in beer bottles and other amber glass vessels. I also love love love this team and always will: We Tie The Knots + Cori Cook Floral Design + Kerinsa Photography. It's a win every time!